Responsible entertainment

Our commitment

At Brentfordia, we are committed to providing entertainment that is enjoyable, safe and balanced. Our platform offers free social games with virtual currency only — this is not real-money gambling, and no prizes of real-world value can be won or lost — but we recognise that any form of game that mimics gambling mechanics can become problematic for some people. We take responsible entertainment seriously and encourage healthy habits.

This page describes our approach, the support resources available in the UK, and practical steps you can take to stay in control.

A social platform, not gambling

It is important to understand what Brentfordia is and is not:

• No real money: You cannot stake, win or lose real money on our site. Every game uses virtual currency that has no cash value.
• Entertainment only: Our games are designed for fun and relaxation. They offer virtual game experiences with no financial risk and no prizes of real-world value.
• Free to play, no purchases: Access to our games is free. Brentfordia does not sell virtual currency, coins, tokens or any in-app purchases.

Even without real money involved, we believe it is important to promote healthy usage habits and support anyone who may find their time on the platform difficult to manage.

Signs of excessive use

Use of free-to-play games can become problematic when it starts to affect other areas of life. Be aware of these signs in yourself or others:

• Spending more time playing than intended, or neglecting work, studies or relationships
• Feeling restless or irritable when unable to play
• Using games to escape from problems or negative feelings
• Being untruthful with family or friends about how much time is spent playing
• Difficulty cutting down or stopping, despite wanting to
• Continuing to play even when it is causing harm or distress

If you recognise these patterns, consider contacting one of the support organisations listed below. Help is available and you do not have to face this alone.

Tips for balanced use

Here are some practical steps to keep your use balanced and enjoyable:

• Set time limits: Decide in advance how long you will play and stick to it. Use a timer or alarm if it helps.
• Take regular breaks: Step away from the screen every 30–60 minutes. Stretch, drink water and rest your eyes.
• Balance with other activities: Make sure games do not crowd out exercise, socialising or other hobbies.
• Avoid playing when stressed or tired: Playing to escape difficult feelings can become a habit. Try other coping strategies first.
• Be honest with yourself: If you feel your playing is getting out of hand, acknowledge it and seek support early.

Support organisations (UK)

If you or someone you know is struggling with excessive use or related concerns, the following UK organisations offer free, confidential support:

• GamCare
  GamCaregamcare.org.uk — Free advice, support and counselling. National Gambling Helpline: 0808 8020 133 (free, 24/7).
• UK Gambling Commission
  UK Gambling Commissiongamblingcommission.gov.uk — The independent regulator of gambling in Great Britain, and a source of public information.
• GAMSTOP
  GAMSTOPgamstop.co.uk — The UK's national self-exclusion scheme, letting you restrict access to gambling websites and apps.

These organisations support people affected by both real-money gambling and excessive screen time or usage more broadly. You do not need to have lost money to reach out — if you are concerned about your behaviour, they can help.

Age verification

Brentfordia is intended for adults aged 18 and over. We use an age-verification gate when you first visit our site. By confirming that you are 18 or older, you agree that you meet our eligibility requirements.

We do not knowingly allow anyone under 18 to access our platform. If you believe a minor has accessed our site, please contact us at legal@brentfordia.com so we can take appropriate action.

Advice for parents

If you are a parent or guardian, we encourage you to:

• Talk to your children about responsible screen time and the difference between free-to-play games and real-money gambling
• Use parental controls and device settings to restrict access to age-restricted content
• Monitor how much time young people spend playing games, and ensure it does not disrupt sleep, school or social life
• Stay aware of the games and websites your children use, and discuss any concerns openly

Our site is designed for adults. We recommend that people under 18 do not use Brentfordia. For more information on keeping young people safe online, visit resources such as Internet Matters (internetmatters.org) or Childline (childline.org.uk).

Contact us

If you have concerns about our platform, our approach to responsible entertainment, or want to report something that worries you, please contact us:

Email: legal@brentfordia.com

For general enquiries: info@brentfordia.com

We take all feedback seriously and respond as soon as we can. If you need immediate support, contact one of the support organisations listed above — they are available around the clock.